In 2003 when I received my freshly appointed Leadership in Energy and Environmental Design (LEED) accredited professional status, I was awash with thoughts on how I would change the construction marketing landscape. No longer would the false claims and pseudo greenwashing messages on how to…
First came the super model and the million-watt smile. Then entered the movie star and legions of paparazzi. Now we have entered the age of the fashion blogger. Fashion bloggers have become a focal point for brands and media alike, as they garner attention from…
As the new French intern at Post+Beam LA, I can honestly say that everything about this experience so far has been exciting! I have come up with a list of five of my favorite things about my fashion PR internship. 1. The Weather…
PRSA defines Public Relations as, “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” With respect to its author, this textbook definition doesn’t exactly unveil the day-to-day happenings of a PR firm. True – there are important keywords, but unless…
Ever since I started my internship with Post+Beam a month ago, I’ve gotten some pretty interesting comments from my friends and family back home in Indiana. All of a sudden, everyone thinks my life in California as a fashion PR intern is one big vacation. …
One would think working in Calgary within the energy industry would mean pitching client stories and press releases mainly to the local press. However, this is actually not the case. The Alberta oil basin is 100 years old and the expert knowledge and technology is…
As summer starts, so does the fleeing of eager college students into the workforce as interns. Last summer, I was one of those students. I packed my life into my tiny car and left small town Iowa for Los Angeles to begin my internship with…
Yes, yes you can. Having been in a leadership position for both large corporations and smaller private companies over the past 15 years, I have worked with an extremely wide variety of teams and have been accountable for many kinds of projects The secret…