P+B BLOG

We Introduce the New

What is it you do exactly?

Like many people involved in the relatively new industry based on the World Wide Web, I often get this question asked of me.  To be honest, I have discovered that it won’t matter what I say to that particular person. The response is overwhelmingly riddled…

The Miami Factor

When the topic of Fashion Week enters the conversation, the first thing that comes to mind for many is the coveted September New York Fashion Week. Fall coats and boots, Anna Wintour’s sunglasses, and high fashion shows and street style untouchable by the other fashion…

What PR Really Stands For

PRSA defines Public Relations as, “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” With respect to its author, this textbook definition doesn’t exactly unveil the day-to-day happenings of a PR firm. True – there are important keywords, but unless…