Like many people involved in the relatively new industry based on the World Wide Web, I often get this question asked of me. To be honest, I have discovered that it won’t matter what I say to that particular person. The response is overwhelmingly riddled…
Part of being employed at a communications agency means working with a variety of clients on a weekly basis. These past two weeks, I had the chance to collaborate with a very cool bunch of guys that founded the app Goodpin. Goodpin is a social…
When the topic of Fashion Week enters the conversation, the first thing that comes to mind for many is the coveted September New York Fashion Week. Fall coats and boots, Anna Wintour’s sunglasses, and high fashion shows and street style untouchable by the other fashion…
These days, public relations covers such a broad array of services that defining it has become harder than ever. With the rapidly changing communication landscape, our skill sets and attitudes have evolved along with it. Consider how drastically the media industry has changed over…
In 2003 when I received my freshly appointed Leadership in Energy and Environmental Design (LEED) accredited professional status, I was awash with thoughts on how I would change the construction marketing landscape. No longer would the false claims and pseudo greenwashing messages on how to…
First came the super model and the million-watt smile. Then entered the movie star and legions of paparazzi. Now we have entered the age of the fashion blogger. Fashion bloggers have become a focal point for brands and media alike, as they garner attention from…
As the new French intern at Post+Beam LA, I can honestly say that everything about this experience so far has been exciting! I have come up with a list of five of my favorite things about my fashion PR internship. 1. The Weather…
PRSA defines Public Relations as, “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.” With respect to its author, this textbook definition doesn’t exactly unveil the day-to-day happenings of a PR firm. True – there are important keywords, but unless…