CAN A “CRIMINALLY CUTE” CHARACTER SELL BEAUTY ON YOUR PHONE?
Sephora is a visionary beauty-retail concept founded in France by Dominique Mandonnaud in 1970. Sephora’s unique, open-sell environment features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare, in addition to Sephora’s own private label.
Sephora’s launch for an exclusive line of Tokidoki beauty products needed to be fun and interactive in order to both engage the cartoon’s existing fans and connect with the Sephora audience.
To promote the launch of its exclusive makeup collection with tokidoki, Sephora selected Post+Beam to create an innovative interactive tool to reach its core audience of young women. Taking traditional public relations one step further with a mobile and social media campaign, we created tokidoki me!, an iPhone application that connected the Sephora audience and prominent beauty bloggers with the brand. Knowing that a new makeup purchase often leads to an impromptu self photoshoot, we made picture taking a bit more fun with tokidoki icons that can be layered onto photos and then uploaded to Sephora’s Facebook page.