CAN A BRAND BE CREATED FROM AN EXPERIENCE?
UNDERSTAND
Klamr tapped Post+Beam to create a lasting brand for their public launch. Our design researchers noted a common thread—Klamr was not about the technology, it was about coming together: an amazing night out, a perfect brunch with your BFF, or the serendipitous meeting at just the right bar.
DEFINE
We took our cues from the importance of social connections, but captured the fun yet chaotic nature that everyone goes through during their planning experience. Nothing in life is perfect, so Klamr.
CREATE
Post+Beam developed a revitalized identity, icon system, and visual language for Klamr. A strict yet agile system was put in place for brand implementation across multiple platforms that will continue to aid in establishing and protecting Klamr’s brand equity.