Now-a- days, social media is the new business card; it allows you to be recognized locally, regionally and internationally. Consumers are using social networks like Instagram, Twitter, Facebook and SnapChat to relate to their favorite brands and seek inspiration. Because of this, it has created…
I originally wrote this article in May of 2009 and stumbled across it today. It blew my mind that I still don’t feel that most people and businesses yet understand and value design and online services like they do with traditional media. I plead to all…
As we gear up for the Spring/Summer 2016 editorial season, we were pleased to share our fashion brands with editors last month in New York during our SS16 Press Preview. Set inside the Penthouse of the NOMO Soho Hotel against a beautiful backdrop of…
Clients often ask me about breaking into new markets or new sectors that they feel should be more lucrative or offer better margins. It certainly seems the golden ticket for most companies; “if we could only tap into <insert segment here> we would have it…
Working in public relations is an amazing, fast-paced job that will definitely keep you on your toes. From one new-comer to the next, here are a few tips I’ve picked up along the way! ALWAYS Expect The Unexpected No day is the same in…
Whether applying for an internship, your first job or just looking for a change in scenery, the job market is tough. It’s competitive in nature and in today’s age of technology, can be somewhat impersonal. With stacks of resumes to choose from, hiring managers often look…
Have you ever wondered what would happen if you gave a client exactly what they asked for? Here’s a little story to remind us all of the power of simply asking why. Client: We want you to build us a website. Problem solver: Why? …
How do we reinvent downtown professionals view of the lunch hour? Lunchbox Theatre is a Canadian Theatre company situated in the down town core of Calgary. Their entertainment style provides one-hour, one-act performance during the lunch hour. A one-act play is a sort play…
Part of being employed at a communications agency means working with a variety of clients on a weekly basis. These past two weeks, I had the chance to collaborate with a very cool bunch of guys that founded the app Goodpin. Goodpin is a social…
When the topic of Fashion Week enters the conversation, the first thing that comes to mind for many is the coveted September New York Fashion Week. Fall coats and boots, Anna Wintour’s sunglasses, and high fashion shows and street style untouchable by the other fashion…