CAN SWIMSUITS MAKE A SPLASH WITH U.S. STYLE MAVENS?
By fusing art, fashion and swimwear, We Are Handsome has become the go-to brand for celebrity style makers worldwide. With over 10 collections under their belt, designer-duo Jeremy and Katinka Somers turn swimwear into spellbinding works of art. With colorful palettes and exquisitely shaped cuts, We Are Handsome’s cult celebrity following continues to grow, including international style icons such as Rihanna, Florence Welch, Blake Lively and Sarah Jessica Parker.
With an iconic product and sights set on US waters, Australian prêt-à-porter swimwear label We Are Handsome turned to Post+Beam to handle the North American launch of its visionary range. Understanding that of utmost importance was making a splash beyond the swim category, allowing for growth and longevity as a design house, Post+Beam executed a comprehensive media and tastemaker outreach program.
With a creative and detailed market launch strategy, Post+Beam helped the media jump on board: everyone from inﬂuential publications – Vogue, The New York Times, WWD, Style.com – to social media networks – featured on over 2,000 blogs – to top retailers – picked up in Tier A boutiques on both coasts – and touted trendsetters – instant celeb fans Rihanna, Diane Kruger and Fergie. We Are Handsome was making waves, all in its debut collection.