HOW CAN A HISTORIC INSTITUTION BREAK INTO NEW MARKETS?
Since developing the first lightweight aluminum blind in 1946, Hunter Douglas has created the highest coverings in the industry. However even with an extensive commercial program oversees, the North American marketplace still thought of Hunter Douglas as an entirely residential brand.
To create an integrated marketing program which would include, commercial window coverings, ceiling products, facades, fabrics and solar control systems would require a complete overhaul of the commercial brands.P+B needed to create a distinct visual and creative voice behind each division while maneuvering the entire Hunter Douglas Contract brand to the forefront.
The integrated Public Relations programs, thought leadership initiatives, advertising, social media, web and tradeshow booth design has pushed Hunter Douglas Contract again to prominence in the commercial marketplace and garnered numerous awards for advertising and design. Continuing today P+B works with Hunter Douglas to create visibility in new markets, new initiatives and new products.