CAN AN APP TRANSFORM A LOCAL CRAFTSMAN INTO AN INTERNATIONAL DESIGNER?
Brooklyn’s finest maker of modern luxury furnishings was looking for a new way to showcase the high quality of their products. Hellman-Chang needed an immersive way to demonstrate the process and craftsmanship behind their stunningly beautiful, high-end furniture.
Together with Hellman-Chang, Post+Beam designed and developed an app that allowed users to intimately explore each product from its rich and honest beginnings.
Our work pushed Hellman-Chang into a new level of global recognition and kick started their 2013 brand and marketing campaign.