HOW CAN A SMALL ENVIRONMENTAL MANUFACTURING COMPANY REDEFINE ITSELF TO LAUNCH INTO THE WORLD MARKET?
AMGAS is a Canadian corporation and has been a leader in Hydrogen Sulphide (H2S) treatment since the late 1980s. Safely handling H2S, Sulphur Dioxide (SO2) and other dangerous chemicals in oil and gas operations (BTEX) requires trained experts using dependable and innovative equipment, chemicals and processes. AMGAS operates at the intersection of chemicals, equipment and service.
Moving beyond the Canadian and even North American energy market requires a complete understanding of a company’s strengths and weaknesses. Where potential legal, language and cultural potholes sit waiting behind every deal, AMGAS needed a new strategy to catapult the understanding of their expertise to new audiences in new environments.
AMGAS selected Post+Beam to redefine their company’s image in part because Post+Beam was able to leverage several marketing services simultaneously. Whether creating a new brand and logo for their Middle Eastern operations on Sour Crude Oil Recovery Process (SCOR), working with trade publications and social media through public relations, talking to government and other NGOs on environmental awareness or redefining their web and sales process through design, Post+Beam worked with AMGAS management to maximize their marketing budget and drive results both domestically and abroad.