Innovation + Communication
Our unique approach to projects through rigorous analysis and research helps us carefully define strategy before addressing the visual execution. Analyzing the competition to find opportunities for differentiation brings important touch points to attention that can help build a strategy your audience understands and interacts with.
We clearly articulate core values for your brand through uncomplicated reasoning and visual language. This lets our research stake a claim that’s relevant and differentiating for the target audience. Simple language is combined with an uncomplicated methodology for naming, positioning, messaging and all other aspects of the brand vision. Proper positioning ensures credibility, sustainable and focused results.
Our team seamlessly transitions strategy to execution and delivers the promise through the brand experience. Whether through permanent brand materials, promotional advertising, marketing, public relations or even entire interactive systems, your brand outreach will be emotionally tied to the research which promises unique and effective connection to your target audience.
We believe in the power of brands and we respect their legacy. We believe there is no one-size-fits-all approach to branding. We’ve developed a unique system that combines research with creativity in order to build a lasting brand for your company.
Identity • Packaging • Product • User Experience
MARKETING + PR
We believe that creating reputable brands and lasting relationships starts with reaching out to the right influencers. We work with you to identify target markets and craft the correct messages. We use these messages to speak with the correct media and, ultimately, your target audience.
Advertising • Social • Grassroots • Search
We believe that gaining insight into your user experience’s with your brand is at the heart of and development methodology. That’s why our teams research your target audience in order to develop experiences and products that are relevant to them.
Mobile • Software • Web
postandbeam.is this manifesto
Designing is being aware of process that transforms raw materials into something greater than the parts,
and doing so with an eye for detail while eliminating anything not essential to the method.
WHY ARE WE DOING THIS? If the answer isn’t clear, isn’t clear to you, or just doesn’t exist, you can’t design anything. Stop.
RESPONSIBILITY. With every project, try to leave the world better than you found it.
OPEN YOUR APERTURE. Document the things around you. Inspiration might come at second, third, or fourth glance.
CHANGE. The prerequisites for growth: An openness to experience events and the willingness to be changed by them.
GOOD. Good is a known quantity. Good is what we all agree on.
PROCESS. If process drives outcome we may not know where we’re going, but we will know where we want to be.
THINK. Forget what you know. Spend time thinking alone without distractions.
FAIL. Own your mistakes and learn from them.
ASK STUPID QUESTIONS. Children learn faster because they ask “dumb” questions. Growth is fueled by desire and innocence.
PRACTICE ROUTINE. Get in the habit of working similarly on days you want to be creative.
BEGIN BEFORE YOU’RE READY. Starting is the hardest part and does not get easier with preparedness.
CAPTURE ACCIDENTS. The wrong answer is the right answer in search of a different question. Collect wrong answers as part of the process.
SLOW DOWN. Desynchronize from standard time frames and surprising opportunities may present themselves.
REMEMBER. Every memory is new, a partial construct different from its source, and, as such, a potential for growth itself.
LOVE. Love for what we do is the basis of all real value creation.
INTENTIONALLY LEFT BLANK. ALLOW SPACE FOR THE IDEAS YOU HAVEN’T HAD YET, AND FOR THE IDEAS OF OTHERS.
BE OBSESSIVE. Obsession can often help you to move through the threshold between thinking and making.
24 / 7 / 365. When you are a designer, you are one 24/7/365. Always noticing, always observing, always designing, even if only in your head.
BE UNCOMFORTABLE. Discomfort makes you re-examine what you think you know and how you think things should work.